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1. Add Audio to Your Squeeze Pages
Squeeze pages, (or email capture pages) are entry pages to your web site designed specifically to capture your visitors email addresses. It has been proven that people may need to visit a web site up to seven times before they feel comfortable enough to buy something. Buy capturing their email address you can send them a series of emails with useful information which will make them want to visit your site again and again.
By adding and audio button to your squeeze page the opt-in rate could be increased to up to 60%. If you use squeeze pages try this out for your self. If you are not using squeeze pages – you should be.

2. Add Audio to Your Guarantees
If you have a guarantee on your sales page, adding an audio button along side will build the visitor’s confidence and make their buying decision a lot easier. Hearing some one say that they will refund your money if you are not completely satisfied will be more believable than just reading it.

3. Put Audio Testimonials on Your web Site
Another way to build credibility to to get your clients or customers to record and audio testimonial. Either get them to record a testimonial on their PC and email it to you or if you use a service like AudioGenerator your clients/customers can dial a free phone number and record their testimonials over the telephone.
As with the guarantees and audio testimonial is far more believable than a written one which could easily be made up.

4. Record Interviews and Tele-seminars
A great way to increase your credibility and give yourself expert status is to record a tele-seminar or interview with an expert in your field. This recording you could sell or give away to your visitors or your subscribers.

5. Create Audio Products on CD
Putting audio products on CD gives them more perceived value. If you sell the audios that you have created as downloadable mp3s they will not have as much perceived value as if you sold them on a CD with nice packaging. To add even more value you can include a transcript of the audio on the CD.

6. Create Podcasts
Podcasts are downloadable mp3 audio files which are normally given away but can be sold as well. Podcasts can be promoted using RSS technology in much the same way as with blogs. People will come back to your web site to listen to your latest podcast and the content can encourage then to buy your products.

7. Produce Your Own Internet Radio Show
Finally to give yourself real expert status and credibility why not start your own online radio show specialising in your field. You could interview experts, record case studies and even conduct phone-ins

I hope this has given you some more ideas on how to use audio in increase your web site profits. The Internet is no longer silent!

Many marketers today are realizing the luxury of selling audio information products. With audio files, you can create solutions your buyers can download and listen to while they multi-task. It’s a convenience that’s very important to many busy men and women with limited time.

Audio information products can come in the form of a downloadable file that can be sent directly to a person’s iPod for a podcast, or they can be mailed off via snail mail in CD format for buyers to listen to in their car or while working out.

Burning an information product can be done very inexpensively using a CD burner built into your computer. And shipping for audio info products is cheap because it weighs very little. And once it’s made, you can make as many copies as you want.

In addition to audio, many marketers take the video route to assemble amazing information products the buyers can see unfold before their very eyes. Using state-of-the-art video software like Camtasia, marketers can now create top quality deliverables for their customers showing them how to put their ideas into action.

While an information product on developing a successful mindset might be a wonderful audio product, if you have something the buyer should see, like building a website step-by-step, then a video tutorial helps them get the most out of your product, reducing instances of returns.

Another idea you may want to implement is combining more than one format for your information product sales. This increases your profits considerably and gives the buyer added perceived value.

For instance, you might create a 50-page eBook on how to utilize a social networking system, but for the bonuses you offer, instead of using a PDF written file, you could give away a video guide showing them how to set up and account and an audio file teaching them how to develop the mindset of social marketing geniuses.

Using an informational CD or DVD as a free give away is a great way to build credibility quickly. It’s also a material object that you get in the hands of your customers, so it hangs around for a long time, constantly exposing them to your offer. Not to mention the fact that everyone loves getting something for free.

The beauty of putting together a multi media product is you still don’t have to be the star of the production. You could interview a successful, knowledgeable person in the market you promote to. You can even do that over the phone or web and record it to whatever format you want.

With today’s high-tech toys available to the masses, the developers usually always create wizards that walk you through these systems to help you create information products without hesitation that appear to be professionally produced. Once you get your first project put together, you’ll see how easy they are.