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Advancements in technology have changed how we use many products and services. As well, our changing lifestyles have resulted in many companies changing how they market their products and services. Marketing firms have undergone many changes in how they advertise to the public. One such method is Digital Out-of-Home Advertising. (DOOH)
Digital Out-of-Home Media is the concept of delivering advertising campaigns to the public where the content and messages are displayed on digital signs. These digital signs deliver advertising messages at targeted locations during set times of the day and night. Because more people are spending their time out of the home, advertisers have discovered that out-of-home communication is essential to reaching their targeted consumer. DOOH advertising will vary according to the ad placement, format, environment where it is installed, size of the screen, and the type of consumer that frequents the area.
DOOH can include such formats and design as text, audio, video, flash animation, and infomercials. Placements of these ads can be in such areas as supermarkets, retail stores, shopping malls, medical offices, bus stops, movie theaters..etc. Location is chosen by the targeted demographic such as age, gender, and type of lifestyle such as business professionals, mothers.. etc.
Advertisers measure success on the amount of views and the return on their investment. They will assess such statistics as the number of people visiting the area compared to the number of people viewing the screen, and the amount of time people stay in the area. They compare these statistics with sales during the period the ads were being displayed.
Businesses are seeing success with digital out of home advertising as The Out-Of-Home Video Advertising Bureau reports that ‘Video Advertising Networks and Screens is a $1.01 billion industry that is growing at 25.4% annually to a projected $3.2 billion by 2011.’ When it comes to costs, you can maintain a cost effective budget because the costs will vary according to how many times you display the ad and the time of the day the ad is shown.
Digital-out-of-home media provides marketers with a way to spice up the marketing mix. Advertisers can be much more creative in how they produce, present, and display their advertisements. They will have to keep up with consumers’ preferences, lifestyles, and trends. It also allows businesses to make their ads more entertaining and dynamic to capture their audience’s attention. They can also place their ads in unique places where advertisements have not been traditionally placed such as bingo halls, coffee shops and public parks. As well, they can place these ads next to the product they are promoting in a store. POPAI research has shown ‘that as many as 70% of buying decisions are made in a store.’
When digital out of home advertising is correctly targeted, the result is a significant increase in sales. With innovative technology and changing consumer habits, marketers have to keep up with these changes to keep their business competitive. Digital Out-of-Home Media is one way to spice up a marketing campaign.
Believe it or not product creation is the easiest part of the information marketing process. People often get bogged down fearful they will not create a product that others find useful and interesting. However, once you have found a profitable and hungry niche market creating the product occurs without much grinding and gnashing of teeth.
Ask your customer base what they are hungry to learn and use that information to produce a product you will barely have to sell because they asked for it. For more details go to www.product-creation-secrets.com.
1. Taped phone interview or tale seminars. This is the simplest, fastest, easiest way to produce a product ready for sale within hours. Find an expert in your niche market. Is that expert you? Then find a moderator who can grill you for the dirty secrets you are keeping. At the end of a 90-minute interview you will have an MP3 file that can also be converted to a CD file.
2. Public domain information is a gift. These are works that no longer have copyright attached. They have either fallen into the public domain or were intentionally placed there by the authors. You’d be surprised to find how much information no longer is protected by copyright.
3. Ghostwriters are writers willing to produce your written material without claim to authorship. There are several cautions with this suggestion. You can find ghostwriters through enlace or Rent coder (both web businesses). However, when you have hired the writer be sure to completely eliminate all doubt as to the copyright status and authorship of the work by using a contract. It would be in your best interest to have that contract drawn up by an attorney. However, you can then use the same contract for any other ghostwriting you might have done.
4. Software creation is also fast and profitable. You will determine what is most irritating to your customer and what software might solve that problem for them. You can then find a programmer through Rent coder or through recommendations from a friend. As in the case with ghostwriters is sure to have the copyright and authorship ironed out before sharing the details.
5. Screen capture videos are basic video that you can do using your computer and Fantasia. Fantasia Studio is an Internet based software program that allows you to capture your moving screen and add voice over with a microphone. Using this technique you can shoot your own videos that teach your customers all they want to know about a software program or how to just about anything. This is affordable and easy to learn.
6. Writing case studies about the successes and failures of people within your customer base provides your customers with a road map to success. If your customers are in Network Marketing, for instance, you might write a book outlining the strategies of the top 10 Network Marketers across 10 different companies.
7. Private label information is being sold across the Internet today by the bucketful. Taken at face value it may not be worth much. But, tweaked with your own special personality and special bonuses you can make a small killing.
http://www.product-creation-innovation.com
http://www.instant-video-suite.com
8. Mastermind groups are cropping up in all walks of life. They are wonderfully productive ways for like-minded people to gather together and brainstorm. To know more about it visits www.product-launching.com. You can utilize these groups in your customer base to produce an audio file that can be sold as an MP3, CD or transcribed book.
9. The last technique is one used frequently by astute marketers. Gather a group of 10 or 15 experts in your customer’s field. Have the experts submit their best answer to one question or 15 different questions (1 question for each expert). The experts receive exposure through your book and you deliver some of the best advice.
Believe it or not product creation is the easiest part of the information marketing process. People often get bogged down fearful they will not create a product that others find useful and interesting. However, once you have found a profitable and hungry niche market creating the product occurs without much grinding and gnashing of teeth.
Ask your customer base what they are hungry to learn and use that information to produce a product you will barely have to sell because they asked for it.
1. Taped phone interview or tale seminars. This is the simplest, fastest, easiest way to produce a product ready for sale within hours. Find an expert in your niche market. Is that expert you? Then find a moderator who can grill you for the dirty secrets you are keeping. At the end of a 90-minute interview you will have an MP3 file that can also be converted to a CD file.
2. Public domain information is a gift. These are works that no longer have copyright attached. They have either fallen into the public domain or were intentionally placed there by the authors. You’d be surprised to find how much information no longer is protected by copyright.
3. Ghostwriters are writers willing to produce your written material without claim to authorship. There are several cautions with this suggestion. You can find ghostwriters through enlace or Rent coder (both web businesses). However, when you have hired the writer be sure to completely eliminate all doubt as to the copyright status and authorship of the work by using a contract. For more details go to www.create-online-business.com it would be in your best interest to have that contract drawn up by an attorney. However, you can then use the same contract for any other ghostwriting you might have done.
4. Software creation is also fast and profitable. You will determine what is most irritating to your customer and what software might solve that problem for them. You can then find a programmer through Rent coder or through recommendations from a friend. As in the case with ghostwriters is sure to have the copyright and authorship ironed out before sharing the details.
5. Screen capture videos are basic video that you can do using your computer and Fantasia. Fantasia Studio is an Internet based software program that allows you to capture your moving screen and add voice over with a microphone. Using this technique you can shoot your own videos that teach your customers all they want to know about a software program or how to just about anything. This is affordable and easy to learn.
6. Writing case studies about the successes and failures of people within your customer base provides your customers with a road map to success. If your customers are in Network Marketing, for instance, you might write a book outlining the strategies of the top 10 Network Marketers across 10 different companies.
7. Private label information is being sold across the Internet today by the bucketful. Taken at face value it may not be worth much. But, tweaked with your own special personality and special bonuses you can make a small killing.
8. Mastermind groups are cropping up in all walks of life. They are wonderfully productive ways for like-minded people to gather together and brainstorm. To know more about it visits www.instant-video-suite.com you can utilize these groups in your customer base to produce an audio file that can be sold as an MP3, CD or transcribed book.
9. The last technique is one used frequently by astute marketers. Gather a group of 10 or 15 experts in your customer’s field. Have the experts submit their best answer to one question or 15 different questions (1 question for each expert). The experts receive exposure through your book and you deliver some of the best advice.
www.instant-cd-products.com
www.create-video-product.com
Are you interested in creating a multimedia Internet marketing campaign? Have you decided that adding audio and video features to your website will help improve your sales conversion rate? If so, then congratulate yourself for taking a step forward into the future of Internet marketing. You are on the cutting edge of Internet marketing.
Now the question still remains – How do you add audio to your website? Do you picture a studio full of audio professionals that know an intricate mix of commands to create the audio files? Erase that complicated scenario from your mind. Creating audio elements is in fact very simple and you can do it from the comfort of your own home or office.
Answer these questions before we go into the specifics of creating audio files for your website.
· Do you know how to type a paragraph in Microsoft Word or other word processing program?
· Do you know how to highlight a word, sentence, or paragraph in Microsoft Word or other word processing program?
· Do you know how to “delete” a word, sentence, or paragraph in Microsoft Word or other word processing program?
If you answered “yes” to these questions then you already have what it takes to create and edit audio files. Don’t worry if you answered “no” to these questions because you can acquire these skills quickly.
The first task is to fill your office or home with the proper tools for audio recording. You need to invest in a microphone (preferably of high studio quality), computer, and quiet room. These are three basic necessities you need to get started.
Next you will need to verify that you have an interface that will connect your microphone with your computer. Most new computers have audio capabilities built in. If your computer is older you can consult with a computer technician at your local computer store.
Now it is time to actually record your audio message. You can use software called “Sony Sound Forge”. Sony Sound Forge enables you to create CD tracks and web audio files. You can even capture audio from an analog source and digitize it onto CDs and MP3s.
You should use the MP3 format when creating audio files. This is the accepted format in 98% of the world. Therefore you know most customers will be able to hear the audio.
The basic steps to creating a MP3 audio file are to hit the record button, mark spots where you make a mistake, and edit out these mistakes through the delete option. Sony Sound Forge has a free trial offer and also provides tutorials on how to use their software.
You can also integrate music and sound effects into your audio file. Make sure, however, that you select music that is royalty free. You can search for this type of music by typing “royalty free music” and “buy out music” in Google.
Adding audio to your Internet marketing campaign has never been easier. Take a giant leap above your competition by adding audio to your website. You can create an intimate web experience for customers, which can lead to immediate and future sales.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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I am Aarif Sagaciti from Mumbai.
Copyright 2005 Rodney Rumford
Leveraging podcasting technology can give you a marketing edge
that will allow you to increase your online visibility, increase
your client acquisition rates and improve customer loyalty. The
smart businesses and marketing companies will add podcasting to
the marketing mix for their business. Adding podcasting to your
marketing mix can have tremendous positive impact on your
business. Many small and large businesses are still trying to
understand the basics of podcasting technology. There are many
articles and white papers that can educate people on the basics
of podcasting 101. If you are looking to educate yourself more
on podcasting for your business you can read the 6 blogs that
are available at http://blog.podblaze.com
So exactly how does marketing with podcasts work? Think of
podcasting as a communication tool for your business. How do you
currently use marketing tools such as: your website, newsletter
and email marketing? You probably use these mediums to
communicate messaging to your target audience. But there are
some problems with trying to market through these communication
channels.
People don’t always get your email due to overly aggressive Spam
filters. They don’t come back and visit your website, or read
your newsletter. People actually have to make an effort to read
your content. If you have a podcast, they can actually stream
the audio and let it play while they are doing other tasks at
their computer. People tend to multitask in order to be more
efficient with the use of their time. Additionally, most users
tend to prefer value added audio content that is specific to
their areas of interest. Your quality audio podcast content also
tends to have a higher perceived value by your target market.
Providing value added content is what your business should be
focusing on. Podcasting is only a communication tool, and your
podcast is only as good as the content that you provide to your
audience. Make sure that you produce relevant content and not
just a rambling piece of audio. Follow the best practices that I
wrote about in my last article.
Most businesses need to be made aware of the increased online
visibility that podcasting can provide. Your podcast could be in
front of 40 million iTunes listeners if you have made an iTunes
compatible RSS podcast feed; multiple Blog directories or
specialized podcast ping directories such as
http://www.freshpodcasts.com or http://audio.weblogs.com Verify
that the major podcast ping directories receive a ping every
time you add a new show to your podcast RSS feed.
Additionally, the search engines will look at the RSS podcasting
feed and spider the show notes that are tied to your podcast as
well.
Here are 6 of the 7 reasons that your business should be
podcasting and some of the business benefits that you could
derive from a properly executed podcast…
1. Increase your marketing reach and online visibility 2.
Improve your sales & conversion rates 3. Regular line of
communication with subscribed listeners 4. Value added content
increases loyalty 5. Industry news and trends sets you apart
from the competition 6. Interviews with leaders in your
particular niche will establish your business as a respected
leader in your niche or industry.
You can get the 7th reason and learn even more about using
podcasting as a business marketing tool by reading these 6
podcasting business blogs at http://blog.podblaze.com
So don’t wait any longer; start podcasting today and leverage
this audio technology for your business
Video Audio Production studio
file you have to any format free * How to make CD’s or DVD’s (get that professional look) * How to convert a video file to another codec for free * How to get free screen capture software * How to convert any file on YouTube to .flv * How to get free video production software * How to get free audio production software * How to get free videos to increase your sales conversions up to 50% (you gotta try these!) * How to produce clearer videos for youtube * much more…. …
file you have to any format free * How to make CD’s or DVD’s (get that professional look) * How to convert a video file to another codec for free * How to get free screen capture software * How to convert any file on YouTube to .flv * How to get free video production software * How to get free audio production software * How to get free videos to increase your sales conversions up to 50% (you gotta try these!) * How to produce clearer videos for youtube * much more…. …
file you have to any format free * How to make CD’s or DVD’s (get that professional look) * How to convert a video file to another codec for free * How to get free screen capture software * How to convert any file on YouTube to .flv * How to get free video production software * How to get free audio production software * How to get free videos to increase your sales conversions up to 50% (you gotta try these!) * How to produce clearer videos for youtube * much more…. …